HI THERE. I’M A MARKETING & DIGITAL STRATEGIST

Helping you navigate the intersection of audience, media, and messaging

 
 

What Laura has to offer:

Technical Skills

  • Cross-channel integrated media strategy and planning paid and organic social, programmatic display, OTT/CTV, Linear TV, print, SEM, Digital OOH, audio/podcast

  • Audience research and segmentation develop and understand audience segments via research tools (Resonate, Ababus.ai, Mintel, Nielsen, WARC) alongside qualitative and quantitative data

  • Campaign performance analysis Tableau, Hubspot

  • Reporting and Insights Storytelling understand, question, and interpret data to develop a cohesive storyline to make better decisions

  • Field Marketing hyper local field activation strategy and execution including planning, budgeting, managing event timelines, and deliverables

  • Graphic design & illustration Adobe PS, AI, ID, Canva, Procreate

Soft Skills

  • Strategic Thinking

  • Collaboration

  • Curiosity and Passion

  • Relationship building across teams, clients, & vendors

  • Emotional Intelligence; kindness, calmness

Notable Clients

  • VELUX

  • DLC (Duquense Light Company)

  • Blistex Brands

  • IUP (Indiana University PA)

  • MMI (Money Management International)

  • USC Keck Hospital

  • Huntington Hospital

  • CHLA (Children’s Hospital LA)

  • LMU (Loyola Marymount University)

On The Job Experience

  • Sr. Lead Integrated Planning, Brunner

  • Marketing Manager, Sodexo Healthcare

  • Marketing Manger, Sodexo Universities

CV available upon request